At the Players, only the strong survive: Why the stars are likely to shine this week   By Michael Bamberger Here it comes, people. The new and improved Players Championship, concluding on Mother's Day, as it has for 10 years now. (Before that, it was a staple of the March golf calendar, the end of the... Read more »

Report: FedEx Cup sponsorship extension may exclude players with rival endorsements   by Marika Washchyshyn   The FedEx Cup-sponsored playoffs will be sticking around for another 10 years, but some players may not get the chance to compete in them, depending on their own endorsement deals. According to a Golf Channel report, the re-upped deal with... Read more »

Players Championship picks to win (and sleepers) for TPC Sawgrass By GOLF WIRE   The Players Championship boasts one of the strongest fields in golf, and this year is no different. Jason Day dominated the field last year, and Rickie Fowler won in dramatic fashion in 2016. Who will win this week at TPC Sawgrass?... Read more »

TaylorMade sold for $425 million to private equity firm by GOLF WIRE   After months of shopping its golf brands, Adidas has sold TaylorMade, Adams Golf and Ashworth Golf to KPS Capital Partners LP for $425 million. The sports apparel and equipment brand announced the sale Wednesday; the deal is expected to be completed in late 2017. KPS Capital is... Read more »

Renovations to TPC Sawgrass will spark new drama at the Players Championship by Joe Passov When the Stadium course at TPC Sawgrass made its debut at the 1982 Players Championship, the reactions were swift, brutal and nasty. “This course plays all around my game and never touches it,” Jack Nicklaus said. “I’ve never been very... Read more »

Players Championship power rankings   The Stadium Course at TPC Sawgrass is an old favorite, but PGA Tour fans will get to see a slightly different version of the track this season at the 2017 Players Championship. It’s undergone several changes within the past year — notably, the 12th hole is now a drivable par... Read more »

FIRST LOOK: PXG 0311T wedges by Rob Sauerhaft   With an ever-expanding posse of pros playing its gear, PXG announces Tour-validated 0311T forged wedges are now available to the public. Each head is CNC-milled to precise specs from 8620-carbon steel. "I've always wanted to design an entirely milled wedge, but it's a time consuming and... Read more »

Rory cried when Sergio won the Masters by GOLF WIRE   Rory McIlroy's own Masters dreams didn't come true this year. But that didn't stop him from getting choked up about the tournament's outcome. Watching his friend Sergio Garcia win at Augusta produced strong feelings for McIlroy. "I cried. It was unbelievable," McIlroy said at... Read more »