TaylorMade sold for $425 million to private equity firm



After months of shopping its golf brands, Adidas has sold TaylorMade, Adams Golf and Ashworth Golf to KPS Capital Partners LP for $425 million.

The sports apparel and equipment brand announced the sale Wednesday; the deal is expected to be completed in late 2017. KPS Capital is a private equity firm based in New York City. It manages approximately $5.3 billion in assets across a variety of industries.

“TaylorMade is a leading global golf brand with an exceptionally strong market position,” Kasper Rorstead, CEO of adidas AG, said in a press release. “We would like to thank all TaylorMade employees for their many contributions to our company and wish them all the best for a successful future under their new ownership. At the same time, we welcome all adidas Golf employees who will be integrated into our adidas Heartbeat Sports Business Unit.”


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